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Keep it simple. In advertising, less is more.
Appeal to your target audience, not yourself.
Present a unique and consistent image.
Talk about product benefits, not features.
Include a time-sensitive offer to create immediacy.
Test different offers to see what works best (and track them).
Choose frequency over a larger size (in most cases).
Invest in professional photography.
Hire a professional graphic designer to build your ads.
Be realistic about results.