1. Keep it simple. In advertising, less is more.
2. Appeal to your target audience, not yourself.
3. Present a unique and consistent image.
4. Talk about product benefits, not features.
5. Include a time-sensitive offer to create immediacy.
6. Test different offers to see what works best (and track them).
7. Choose frequency over a larger size (in most cases).
8. Invest in professional photography.
9. Hire a professional graphic designer to build your ads.
10. Be realistic about results.