Advertising Tips

1. Keep it simple. In advertising, less is more.

2. Appeal to your target audience, not yourself.

3. Present a unique and consistent image.

4. Talk about product benefits, not features.

5. Include a time-sensitive offer to create immediacy.

6. Test different offers to see what works best (and track them).

7. Choose frequency over a larger size (in most cases).

8. Invest in professional photography.

9. Hire a professional graphic designer to build your ads.

10. Be realistic about results.