The 74th Annual H-E-B Thanksgiving Day Parade will take place on Thursday, November 23, 2023 at 9 a.m. Located in the heart of downtown Houston, this event is one of the oldest Thanksgiving Day parades in the country. Each year, several hundred thousand Houstonians line the streets to cheer on participants. The parade will traverse over 20 city blocks and will feature elaborate floats, colorful marching bands, high-flying balloons and other uniquely Houston entries. See the parade route here.