March Madness Music Festival

This special FREE concert series takes place on Friday, Saturday and Sunday over the Final Four Weekend and features both local and national acts that in the past have included artists such as Fergie, Bruce Springsteen, Rihanna, The Zac Brown Band, Imagine Dragons, Kings of Leon and Kenny Chesney, just to name a few. The concerts typically start in the late afternoon and feature team pep rallies, as well as interactive games, activities and refreshments provided by the tournament’s sponsors.

This is a free event, open to the public and sponsored by the NCAA Corporate Champions, AT&T, Coke and Capital One.