Houston Symphony - Ima Hogg Competition Panel Discussion

In today’s 21st-century world, musicians have to be more than exceptional performers to succeed in musicals careers – they have to be entrepreneurs. The entrepreneurial musician leverages creativity, innovation, communication, marketing, financial management and emerging media to develop and maintain a thriving career in the field of music. They see themselves as a business, finding and connecting audiences with their unique personal brand. Hear from a prominent academic in the field of entrepreneurial musicianship, and three musicians who will share their real-world stories about how they utilized the skills of entrepreneurship to create robust careers.

This panel discussion will explore both the conceptual and the practical elements of this important topic and attendees will have the opportunity to join the conversation by participating in a Q&A session with the panelists.