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Blue for CRC

Jordan Magaziner Steinfeld
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Abby Fernandez, Henry Morris, Jay Burgess, Allison Rosen, Marcy Ramirez, Phalon Erwin

Abby Fernandez, Henry Morris, Jay Burgess, Allison Rosen, Marcy Ramirez, and Phalon Erwin (Photo: Allison Rosen)

Colon cancer survivor Jay Burgess is helping promote a social media challenge to increase awareness of colon cancer. The “Houston BCycle Challenge” is a partnership between urban bike share program Houston BCycle and the Colon Cancer Coalition, with an annual 5K race promoting colorectal cancer awareness and early screening, Get Your Rear in Gear. The challenge was initiated by colon cancer survivor Allison Rosen, who serves as project lead at Baylor College of Medicine. The campaign challenges bikers to find and ride one of two blue bikes (blue is the color representing colorectal cancer), take a picture with it and post the photo on social media with the hashtag #BlueforCRC. Winners will be selected for a prize that includes a month-long pass for Houston BCycle plus entry into the Nov. 16 Get Your Rear in Gear race, co-chaired by Jay Burgess and his wife Lisa along with Allison. Pictured are (far left) Houston BCycle employees Abby Fernandez and Henry Morris (far right) with colorectal cancer survivors (from left) Jay Burgess, Allison Rosen, Marcy Ramirez and Phalon Erwin. See “Bikes turn Blue for Colorectal Cancer” for more by Pooja Salhotra

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