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Serving Up Chicken Soup for the Soul: ‘The Jewish Deli’ Exhibit at Holocaust Museum Houston

Jordan Magaziner Steinfeld
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Bill Orlin, Ziggy Gruber, Ruth Steinfeld,

Deli man Ziggy Gruber (center) with local Holocaust survivors Bill Orlin (left) and Ruth Steinfeld (right). 

For most of us, there is a dish or two or three that automatically transports us to another time. Maybe it’s the rich smell of your grandmother’s pot roast or your mom’s spaghetti and meatballs, enjoyed every Sunday evening growing up. Maybe it’s the sugary taste of a certain cake, served at every birthday celebration. Maybe it’s a favorite appetizer, shared at a favorite restaurant with family. 

For me, one such nostalgic dish is matzah ball soup. It has been a beloved comfort food since I was a child. My great-aunt Sylvia was known for her homemade matzah ball soup, served every Passover. Her recipe has been passed down, but I haven’t dared make it in my own kitchen yet. One day. Regardless of the time of year, even on sweltering Houston summer days, I crave the matzah ball soup offered at Kenny & Ziggy’s (the “mishmash” bowl, which includes matzah balls, noodles, chicken, and veggies). 

Jordan Magaziner Steinfeld

Buzz editor Jordan Magaziner Steinfeld with a spoonful of matzah ball soup from Kenny & Ziggy's, her favorite comfort food. 

My dad – who always demonstrated his love through food – knew I loved it and would often drop it off for me. If I was feeling under the weather: Matzah ball soup. When I was pregnant: Matzah ball soup. When he just happened to be nearby: Matzah ball soup. The idiom “It’s like chicken soup for the soul,” feels literal, at least for me. Chicken soup is soothing to the soul and this particular soup, brimming with memories and love and all those nutrients, is healing for the mind and body.

It’s with this in mind that I visited Holocaust Museum Houston’s new exhibit, “I’ll Have What She’s Having: The Jewish Deli,” which opens Friday, May 5. Food is inexplicably intertwined with culture and history – our personal histories within our own families as well as broader cultures and histories. The exhibit explores how American Jews imported traditions, culture, and community through the experience of food upon immigrating to the United States. Walk through the exhibit and you’ll see neon signs, classic menus, ads, film and TV clips, historical footage and artifacts that highlight how delis evolved from specialty stores catering to immigrant populations into the institutions they are today. Houston’s own “deli man,” Ziggy Gruber of Kenny & Ziggy’s New York Delicatessen, contributed old menus and photos from his personal collection as well. 

Ziggy Gruber

Ziggy Gruber presenting his personal collection of old deli menus and family photos. Ziggy's grandfather, Max Gruber, partnered with his brothers-in-law, Morris and Izzy Rappaport, to open The Rialto Deli in 1927, the first Jewish deli on Broadway in New York. Gruber’s family has owned establishments in New York, Los Angeles and Houston over the course of nearly 100 years.

At a media preview for this exhibit, Gruber shares why he decided to go into the deli business – his family business – as a young man. His dad had tried to persuade him to go into a “fancier” kind of restaurant. But delis were “the center of the universe of the community,” Gruber remembers. “It’s where the community would get together for life cycle events. When things were good, when things were sad. When things were tough. Every time, we would go to the delicatessen.” He remembers that everyone who worked at the deli seemed to know the customers and their families, which was “something that really touched me.” 

One particularly moving memory was of a Polish customer during the early days of his time in the deli business. Gruber noticed the customer was crying. When he asked why, the customer replied, “I haven’t had stuffed cabbage like this since my mother made this for me.” And the last time he had seen his mother was before she was sent to a concentration camp during the Holocaust.

“Naturally, I broke down crying,” Gruber says. “When you can do that to somebody, when you can remind someone of their mother in that way, it’s everything to me. That’s the difference between cooking in another kind of restaurant and the kind of cooking I do.” 

Ziggy Gruber, Ruth Steinfeld,

Ziggy Gruber and Ruth Steinfeld "kibitzing" inside the exhibit. 

Also at the exhibit preview were two local Holocaust survivors, Ruth Steinfeld and Bill Orlin. Steinfeld remembers that when she and her sister came to America, they didn’t have any of their family recipes, but she was determined to figure out how to make chicken soup like her mother used to make. She says she knew she’d have it down by the smell in the room. That matzah ball soup recipe is still part of her family gatherings, she says. (Read the stories of local Holocaust survivors, including Ruth and Bill, in this powerful 2019 story here.)

Holocaust Museum Houston CEO Kelly J. Zúñiga pointed out that when individuals who survived the Holocaust recall their experiences, they often mention that they were hungry. Starving. For many Jewish immigrants, the dishes those classic delis served provided the kind of nourishment they needed.

There used to be thousands of classic delis around America, Gruber says. Before the pandemic hit, there were around 150. Today, mostly due to inflation, he believes there are 105. It’s sad to see the decreasing number of delis these days, he says.

“You know, I have meetings with parents and younger kids all the time. I say with the younger kids, it’s very important to be proud of your Yiddish culture, your Yiddish heritage. A lot of them hide. Italians are proud of being Italian. Greeks are proud of being Greek, which is great. Jewish kids should be proud of being Jewish and not feel like they have to hide it. That goes for food, all kinds of stuff. They hide in the shadows a little bit. That’s why you see a lot of aspects of Jewish life and culture disappearing.” 

When Harry Met Sally

Named after a famous line from the classic 1989 movie When Harry Met Sally, the exhibit explores how the Jewish deli has impacted pop culture.

“I’ll Have What She’s Having: The Jewish Deli" is on view at Holocaust Museum Houston through Aug. 13, 2023. Tickets are $22/adult; $16/senior age 65+; free/18 and under. Free admission on Thursdays, 2-8 p.m. through Aug. 24 (excluding July 13). Free admission May 5 and May 14. Special events will take place later in the summer including a pickle-making workshop and a special film screening of Deli Man, directed by Erik Anjou and starring Jerry Stiller, Larry King, and Ziggy Gruber. The exhibit was organized by the Skirball Cultural Center, and co-curated by Skirball curators Cate Thurston and Laura Mart, and Lara Rabinovitch, renowned writer and producer, and specialist in immigrant food cultures. Find more information here.

  • Old menus

    Old menus from classic delis throughout the ages. 

  • Ziggy Gruber, Bill Orlin, Ruth Steinfeld,

    Ziggy Gruber showing Bill Orlin and Ruth Steinfeld around the exhibit. 

  • Shapiro's

    The Shapiro family opened a grocery in Odessa, Russia, in 1795. In 1905, Louis and Rebecca Shapiro arrived in Indianapolis; they fled from their homeland due to anti-Semitic pograms, who vandalized their family grocery. They opened Shapiro's, a small grocery deli in Indianapolis, in 1905. 

  • Joni Hoffman, Ziggy Gruber,

    Buzz editor Joni Hoffman says it was a treat to explore the exhibit with Houston's deli man himself, Ziggy Gruber. 

  • Pickles

    A wall of pickles provides an Instagrammable background for museumgoers. A pickle-making workshop will take place later this summer.

  • Jewish deli

    "More than a place to get a meal, the Jewish deli is a community forged in food."

  • Food of immigration

    "The story of the Jewish delicatessen is as much about immigration as it is about food." 

  • Levy's

    Levy's, a Brooklyn bakery founded in 1888, was famous for its ryebread and was known for the ad campaign "You Don't have to Be Jewish to Love Levy's Real Jewish Rye," which ran in New York in the 1960s. 

  • Food examples

    As Jews immigrated to America, the Jewish deli combined dishes from various regions of Central and Eastern Europe. Here, examples of the kind of food that can be found in delis, including bagel, shmear, and lox, cheesecake, matzah ball soup, sandwiches with meats like pastrami, and more (look, but don't eat!). 

  • Meat grinder

    An old meat grinder is on display in the exhibit. 

  • Yiddhisms

    "Schlep" on over to Holocaust Museum Houston to visit its newest exhibit highlighting the Jewish deli. 

  • Carnegie Deli

    The famous Carnegie Deli in New York, NY, pictured here in 2008. (Photo by Ei Katsumata/Alamy Stock Photo)

  • “I’ll Have What She’s Having”: The Jewish Deli

    “I’ll Have What She’s Having”: The Jewish Deli is on view at Holocaust Museum Houston May 5 through Aug. 13, 2023. 

  • Rena and Harry Drexler

    Rena and Harry Drexler at Drexler’s Deli, located in North Hollywood, Calif, in the 1970s. (Private collection)

  • Ziggy Gruber

    Historical artifacts and signs show the impact of Jewish delis over the years. 

  • Kenny & Ziggy's sign and more

    The exhibit features the original Kenny & Ziggy's sign, Ziggy's private collection of Jewish deli menus from across the US, specialty posters and personal photos. 

  • Ziggy Gruber

    Ziggy in front of a list of typical deli foods and their prices in the '30s. 

  • Old menus
  • Ziggy Gruber, Bill Orlin, Ruth Steinfeld,
  • Shapiro's
  • Joni Hoffman, Ziggy Gruber,
  • Pickles
  • Jewish deli
  • Food of immigration
  • Levy's
  • Food examples
  • Meat grinder
  • Yiddhisms
  • Carnegie Deli
  • “I’ll Have What She’s Having”: The Jewish Deli
  • Rena and Harry Drexler
  • Ziggy Gruber
  • Kenny & Ziggy's sign and more
  • Ziggy Gruber

Old menus

Old menus from classic delis throughout the ages. 

Ziggy Gruber, Bill Orlin, Ruth Steinfeld,

Ziggy Gruber showing Bill Orlin and Ruth Steinfeld around the exhibit. 

Shapiro's

The Shapiro family opened a grocery in Odessa, Russia, in 1795. In 1905, Louis and Rebecca Shapiro arrived in Indianapolis; they fled from their homeland due to anti-Semitic pograms, who vandalized their family grocery. They opened Shapiro's, a small grocery deli in Indianapolis, in 1905. 

Joni Hoffman, Ziggy Gruber,

Buzz editor Joni Hoffman says it was a treat to explore the exhibit with Houston's deli man himself, Ziggy Gruber. 

Pickles

A wall of pickles provides an Instagrammable background for museumgoers. A pickle-making workshop will take place later this summer.

Jewish deli

"More than a place to get a meal, the Jewish deli is a community forged in food."

Food of immigration

"The story of the Jewish delicatessen is as much about immigration as it is about food." 

Levy's

Levy's, a Brooklyn bakery founded in 1888, was famous for its ryebread and was known for the ad campaign "You Don't have to Be Jewish to Love Levy's Real Jewish Rye," which ran in New York in the 1960s. 

Food examples

As Jews immigrated to America, the Jewish deli combined dishes from various regions of Central and Eastern Europe. Here, examples of the kind of food that can be found in delis, including bagel, shmear, and lox, cheesecake, matzah ball soup, sandwiches with meats like pastrami, and more (look, but don't eat!). 

Meat grinder

An old meat grinder is on display in the exhibit. 

Yiddhisms

"Schlep" on over to Holocaust Museum Houston to visit its newest exhibit highlighting the Jewish deli. 

Carnegie Deli

The famous Carnegie Deli in New York, NY, pictured here in 2008. (Photo by Ei Katsumata/Alamy Stock Photo)

“I’ll Have What She’s Having”: The Jewish Deli

“I’ll Have What She’s Having”: The Jewish Deli is on view at Holocaust Museum Houston May 5 through Aug. 13, 2023. 

Rena and Harry Drexler

Rena and Harry Drexler at Drexler’s Deli, located in North Hollywood, Calif, in the 1970s. (Private collection)

Ziggy Gruber

Historical artifacts and signs show the impact of Jewish delis over the years. 

Kenny & Ziggy's sign and more

The exhibit features the original Kenny & Ziggy's sign, Ziggy's private collection of Jewish deli menus from across the US, specialty posters and personal photos. 

Ziggy Gruber

Ziggy in front of a list of typical deli foods and their prices in the '30s. 

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