Joni Hoffman was born and raised in Houston. She graduated from The University of Texas at Austin with a degree in communications. Immediately after graduation, she moved to Los Angeles and started her career as an account executive selling advertising on cable television, and then moved on to selling advertising on broadcast television. It was during this time that she met her soul mate, Michael. They were not only bitten by the love bug, but both had an entrepreneurial spirit and longed to someday own their own business. They moved to Portland, Oregon, where Joni discovered Starbucks. She continued on her path of selling advertising as an account executive and started a family; Andrew was born in 1992 and Matthew in 1993. Three years later, they moved to her hometown of Houston and bought a home in Bellaire. She landed a job back in television selling advertising at KHOU-TV. Salespeople weren’t supposed to hang out in the newsrooms, but she always found an excuse to go to the newsroom and chat with the reporters. Joni has never met a stranger. It was her passion for storytelling, inquisitive nature and entrepreneurial spirit, plus the right timing, that inspired Joni and Michael to start The Buzz Magazines from their living room in 2001.